"It [Marketplace program] covered all the bases."
Our publishers have been looking for effective ways to expand their relationships with new advertising customers, and that is precisely what this alliance provides. The Digital Press Consortium’s flexible content management system, community publishing platform and their feature-rich business directory product, “Marketplace,” provide the just the kind of plug-and-play development tools Itz Publishing’s customers are looking for.
Individually and collectively, community newspapers must commit significant resources to the Internet to reinvent themselves online. After years of working with other newspapers on similar efforts, we have chosen to make that investment with the Digital Press Consortium. We plan to fully incorporate the DPC content and marketplace platforms into our 2008 business plan, and to significantly expand our Internet-related revenue base. Further, we hope to be among those who help draw others into a DPC network that financially strengthens a broad base of community newspapers in our region and across the country.