Making Dollars and
Sense of Local Search

Why Marketplace?

Marketplace is the home for local business online. Many successful newspapers serve no more than 20% of local businesses with their print products. Marketplace is the online solution to reach the other 80%. Marketplace gives newspapers the chance to be the online advertising solution for local businesses—offering them a rich set of communication tools within a searchable, map-based directory. Marketplace is the key to expanding your advertiser base online while retaining print revenue.

Now newspapers have a disruptive innovation of their own.

Key Platform Features

• Search Engine Optimized to help your local businesses get found on Google, Yahoo and MSN.
• Expert, outbound telemarketing sales available for lead generation.
• Proven sales and research plan to monetize the long tail.
• User friendly, yellow page category names for simple navigation.
• Comes pre-loaded with every business in your coverage area or customized to focus in select categories.

Advertiser Tools

• Self-managed online storefront
• Company logo and photos
• Community ratings and reviews
• Business Video
• Coupons, menus and more
• Business hours and business descriptions with full HTML support