Tech Specs

• Inventory Management
  -Smoothly deliver campaigns across a timeline
  -Rotate different ads and ad networks
  -Start and stop ads with the click of a button
  -Manage all types of ad formats
  

• Campaign Delivery Options and Targets
  -Start and end dates
  -Impression, click or conversions targets per day or lifetime of the campaign
  -Relative campaign weights
  -Exclusive campaigns
  -Companion positioning

• Rich Media Support
  -Traditional image, HTML and JavaScript ad formats
  -Integrated Flash support
  -All other media formats supported as HTML banner ads
  

• Support for 3rd party ad tags
  -Google AdSense
  -Doubleclick
  -Yahoo!
  -Eyeblaster
  -Plugin Support for Custom Tag
  -Many others and

• Targeting
  -Geo-targeting: Country, City, Region
  -Zone-based targeting -Keyword targeting
  -Domain, Referring Page, IP address
  -Time/Date, Day of Week, Hour of Day
  -Channel
  -Manage all types of ad formats
  

• Delivery Capping
  -Frequency by user per session and time period
  -Delivery optimization: Automatic inventory optimization to meet campaign targets and share traffic fairly among campaigns
  

• Prioritization
  -Smoothly deliver high and low priority campaigns
  -Sophisticated algorithms allocate your ad inventory in the most efficient way possible
  

• Companion Positioning
  -Use ads from one campaign for all ad locations on a page.