DPC for Associations

Get ADS... and Get Revenue!

The Ad Delivery System (ADS) was created by the Digital Press Consortium (DPC) to support advertising networks for newspaper associations and their participating members. ADS will give you what you need to create your network and manage online advertising, delivering impressions for your network advertisers and revenue for your association and participating members.

Key Features

• Capacity: Deliver any number of campaigns of any size to any number of websites at any time.
• Flexibility: Connect seamlessly with most content management systems (websites), automatically delivering impressions at the specified rate.
• Control: Deliver campaigns to a general audience or target the campaign with surgical precision. Optimize delivery efficiency and maximize revenue by delivering the right advertising to the right audience.
• Accountability: Track network impression delivery and offer customized reporting to advertisers.

Why create an online advertising network with DPC?

Through the Digital Press Consortium, newspaper associations are now delivering online advertising through a network of affiliated member websites, thereby offering and receiving benefits similar to those derived from print advertising networks in past years. With DPC's online ad placement and management platform, associations can offer advertisers "one-stop" access to local online audiences in states across the U.S. This valuable advertising service constitutes a new, and rapidly growing, business segment for associations and their members.

Newspapers count on the leadership and collaboration provided through state, regional and national associations. Training events and network advertising have become core programs for newspaper associations and valuable benefits for association members. This has been true for print media; it is equally true for online media. Newspaper associations are uniquely positioned to help member newspapers seize the opportunities afforded by the Web.