Stanley Gauss has been named Vice President of Sales and Marketing for the Digital Press Consortium’s (DPC) Marketplace platform. Previously, he was VP of Market Development at Planet Discover. Stan will focus on helping the DPC’s current and future partners realize the potential revenue from local online advertising—projected by Borrell Associates to be $13.1 billion in 2008. Marketplace is a turn-key, local search directory of businesses that significantly extends newspapers online advertising solutions.
On joining the DPC, Stan says “I am excited to be a part of the DPC, a team that I’ve watched grow over the past three years and look forward to the opportunity to help our partners grow their audience and revenue.” “Their hearts are in the right place. They want to see their partners succeed and work hard to make sure that happens”, he says. He also adds, “The DPC will become a collaboration point for our partners to help us ensure we combine the wisdom and knowledge they have from being on the front lines with the product knowledge we hold at the DPC.”
Before joining the DPC, at Planet Discover he had overall responsibility for audience and revenue development initiatives for newspaper and broadcast partners.
Prior to that, Gauss was Online General Manager for the Press of Atlantic City, helping them re-launch their core site and developing new revenue streams through partnerships and local advertising. Previous to that he was with Calkins Media for over four years working as Director of Interactive Media for Phillyburbs.com and Advertising Director for the Burlington County Times.
Gauss earned a B.S., Marketing from Rutgers University. He currently lives in Stafford Township, NJ with his wife of 4 years Gina and their three children- Sean, Evan and Ryan.
Stanley Gauss can be reached at sgauss@digitalpressconsortium.com or 609.488.5801.
About Digital Press Consortium
The Digital Press Consortium was created to standardize the online technology platforms in use across the newspaper industry and reduce redundant investment in them. It provides content management and business directory tools to members who seek to build strong local online audiences and connect them to advertisers locally, regionally and nationally. The DPC also provides robust interactive ad networks for newspaper associations and their members.