05 | 24 | 2008

Combat Industry Revenue Woes

CAPE MAY, NJ and PORTLAND, OR – The newspaper industry’s Digital Press Consortium and online sales and web consultants Itz Publishing Group announced today a strategic alliance that combines a highly successful online sales strategy with cutting-edge audience development and business directory tools. Digital Press Consortium (DPC) technology platforms will serve Itz’s major media clients, while Itz’s sales expertise and online audience research will be made available to Consortium members.

As newspaper publishers look to online sales to help replace declining print revenues, the alliance will offer both the technical tools and the sales strategy necessary to cultivate online audiences.

“Our publishers have been looking for effective ways to expand their relationships with new advertising customers, and that is precisely what this alliance provides. The Digital Press Consortium’s flexible content management system, community publishing platform and their feature-rich business directory product, “Marketplace,” provide just the kind of plug-and-play development tools Itz Publishing’s customers are looking for,” said Greg Swanson, CEO of Itz Publishing Group.

“We believe strongly in the Itz approach. Their track record of building and monetizing local online audiences through a research-driven, consultative sales process will be a tremendous benefit for all DPC members,” said Ben Hall, Digital Press Consortium founder.

For more information on Itz online sales, research or design programs, visit www.Itzpublishing.com. To see live examples of Digital Press Consortium , visit www.capemaycountyherald.com.

About Digital Press Consortium
The Digital Press Consortium was created to standardize the online technology platforms in use across the newspaper industry and reduce redundant investment in them. It provides content management and business directory tools to members who seek to build strong local online audiences and connect them to advertisers locally, regionally and nationally. The DPC also provides robust interactive ad networks for newspaper associations and their members.

About Itz Publishing
Itz Publishing has developed a national reputation for providing media clients with highly effective tools and step-by-step sales strategies that result in dramatically increased online advertising revenues. Itz specializes in empowering all parts of the publishing team — editorial, design, production, sales and management — to contribute to online success. Delivering a comprehensive package that includes audience research, ad building tools, site design consultation and sales training, Itz specializes in leaving its clients charged up and well equipped to drive their own online growth.

Contacts:
Greg Swanson; Benjamin Hall
Itz Publishing; Digital Press Consortium
gswanson@itzpublishing.com ; bhall@digitalpressconsortium.com