03 | 09 | 2009

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DPC's Gibson Shares Analytics Tools and Audience Devlopment Tactics via SNA Webinar.

Preston Gibson, DPC's VP of Solution Delivery, presented low-cost analytics tools and audience development tactics in a recent SNA webinar.

On March 5th, Preston Gibson was one of two featured presenters in a webinar hosted by Suburban Newspapers of America (SNA).  Gibson reviewed basic audience metrics and demonstrated the remarkable accessibility of several free, or low-cost, analytics tools.  He shared ways in which basic metrics, easily gleaned from these tools, can be used to "know and grow" online audiences.  A recording of the webinar can be accessed via the SNA website: http://www.suburban-news.org/webinarDetailPAST.aspx?id=64.  A related article can be found on the SNA website at this link: http://www.suburban-news.org/News/ArticleDetail.aspx?ID=100320, and a copy of the presentation slides here: http://www.suburban-news.org/downloads/2009-03-05GibsonPresentation.pdf