Recently on television, I saw a morning news anchor’s report on a novel way for older single women to find an ideal date.
“Treat it like you manage your job responsibilities,” advised guest Donny Deutsch, a Madison Avenue marketing executive and host of the CNBC show “The Big Idea.”
He suggested a plan of action: Enlist the help of associates (friends, in this case) and appoint them to your “board of directors.” Create a business plan with an outline of
steps and deadlines to achieve them. Promote your features and benefits. Without a plan, you’ll avoid taking action. Formulate and follow your plan.
There’s something to be said for that successful formula. Creating the plan at its April meeting, the NJPA board of directors agreed that an online advertising network would offer advertisers easy access to newspaper websites and would enhance the services currently offered by the New Jersey Newspaper Network. They recommended that we formulate a plan of action to create such a network.
In recent years, NJNN has placed nearly $1 million gross advertising revenue annually in newspaper print products. The board
recognized the need to expand this successful initiative to meet the growing demand of advertisers seeking to integrate print and online audiences.
With the help of advertising executives from NJPA member newspapers, NJNN teamed with the Digital Press Consortium, our board-approved
technology partner, to create an outline of steps and deadlines to achieve them.
We are happy to announce that network pricing and sizes have been established and website publishers are identifying the number of available impressions by completing our online network enrollment form. For details, see related article on Page 1. Now we are presenting information about the new NJNN Online Advertising Network to prospective advertisers and we anticipate a growing interest. We know from an informal survey of existing NJNN clients that more than half are very or somewhat interested in an online placement service. The same survey respondents also ranked NJNN’s overall services 4.5 on a scale of 1 to 5, with 5 being the best!
Special thanks to the following professionals
who devoted time and expertise to
this important online network initiative!
NJPA board members:
Lucha Malato, Hudson Reporter Associates,
Richard Bilotti, The Times, Trenton, board
Art Hall, Cape May County Herald Times
Walt Lafferty, Courier-Post
Bruce Tomlinson, New Jersey Herald
Keith Dawn, The Press of Atlantic City
Frank Gargano, Gloucester County Times
Kathleen Hivish, North Jersey Community
Jon Markey, The Record, Bergen County
Steve Parker, Recorder Community Newspapers
Ray Worrall, Worrall Community Newspapers
Online Task Force &
Barbara Chodos, nj.com
Benjamin Hall, Digital Press Consortium
Preston Gibson, Cape May County Herald Times
Clark Perks, Courier-Post
Anthony Falduto & Larry West, The Press of
NJNN Steering Committee members
Robert Gray, The Star-Ledger
Tom Morgan, The Record, Bergen County
David Unger, Hudson Reporter Associates
Richard Vezza, PennJersey Advance, Inc.
Dave Worrall, Worrall Community Newspapers
NJPA & NJNN staff
John O’Brien, executive director
Brian Critchley, marketing/research manager
George White, foundation director
Carolyn Winters, senior media specialist
John Viemeister, IT manager
Written by Amy Lear